A theater-only experience that begins after the credits roll.
Act II
The movie doesn’t end when the credits roll.
Apple Box exists for the moments audiences usually miss,
the quiet space after the story ends, when something awaits.
Act III
The Apple Box Experience™ is a new standard for moviegoing designed exclusively for theaters.
It is not a single format or a one-time event. It is an experience layer that's always present, always intentional, and never the same twice.
Act IV
In-theater movie magic, experienced nightly.
It begins after the credits.
It lives only in theaters.
What happens will change, yet the experience is always delivered.
Act V
Streaming made movies convenient.
Theaters made movies magical.
Apple Box brings that magic back by creating moments that only exist when people experience them together, in the dark, on the big screen.
Act VI
No two nights are the same.
Behind-the-scenes context
Audience participation
Curated giveaways and Swag Nights
Special screenings and awards season events
No two Apple Box nights are the same.
All of them are intentional.
Act VII
Apple Box is launching through a small founding cohort of theaters and early supporters who are helping establish the standard from the beginning.
Founding participants are recognized permanently for bringing the experience into the world.
The movie doesn’t end when the credits roll.